Estate agents entice purchasers to beat the bank with new sales pitch

  • We’ve had ‘indoor-outdoor flow’ and ‘owner says sell now’, but now real estate agents are trying out a new sales ploy – ‘mortgagor sales’.

The “mortgagor” is simply the person who has the mortgage on the property – the property owner.

However, property experts say the term implies the house could be picked up on the cheap, as can be the case with distressed mortgagee sales, and believe it could be a breach of the Fair Trading Act.

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Sales Pitch

Chris Skelton
Harcourts has used the ‘mortgagor’ tag at least eight times – with success.

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