Facebook is getting into the real estate market, launching its first ad product geared toward real estate agents.

Dubbed Dynamic Ads for Real Estate, the new tool enables real estate brokers to advertise listings on its social media properties including Facebook and Instagram. Kevin Watts, real estate and financial services head at Facebook, told the real estate news website Inman that with this advertising tool, real estate agents can promote for-sale properties, but it does require integration of the brokerage firm’s listing data and search system with Facebook’s ad platform.


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