PHOTO: Fergs Coffee™ Evolves: Introducing Fergs Water™ Andrea Piacquadio
The bold, bearded icon that made Fergs Coffee™ an instantly recognisable lifestyle brand has made a splash in an entirely new market—bottled water.
This week, the company announced the official launch of Fergs Water™, marking its first-ever move outside of the caffeine space and into the health-conscious hydration category.
“It’s the same bold identity—new liquid,” said a brand spokesperson.
“We’re staying true to the Fergs vibe while delivering a cleaner, cooler refreshment for a new generation.”https://www.propertynoise.co.nz/why-you-need-some-fergs-coffee-in-your-life/
🧠 Why Bottled Water — and Why Now?
With global health trends pushing consumers toward natural hydration, bottled water is experiencing a major boom. For Fergs, the move is more than trend-chasing—it’s brand evolution.
The bottled water market in NZ alone is expected to exceed $300 million in value by 2026, driven by:
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🌿 Wellness culture
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♻️ Eco-friendly packaging trends
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🏋️♂️ Active lifestyle demand
Fergs Water™ positions itself at the crossroads of minimalist design, premium feel, and urban appeal.
🎨 Same Icon, New Purpose
The new Fergs Water™ logo retains the instantly recognisable bearded man with red glasses—an icon of the original coffee label—but swaps out “coffee” for “water”, maintaining brand equity while entering a fresh category.
“Our audience trusts the Fergs name,” the team said.
“We’ve kept the look tight—clean, bold, and stylish.”
📦 What to Expect from Fergs Water™
The brand promises more than just water in a bottle. Here’s what’s rolling out:
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💧 Locally sourced, pH-balanced artesian water
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🧊 Sleek recyclable bottles featuring the signature red-glasses branding
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🏪 Initial stockists include boutique cafes, gyms, design stores, and selected supermarkets
The pricing is mid-premium, appealing to lifestyle buyers who want their water to look as good as it tastes.
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🗣️ Early Buzz and Brand Loyalty
The launch of Fergs Water™ has already ignited buzz on social media, with fans praising the design and calling it “the coolest water label on shelves.”
Fergs loyalists say they’ll support the brand in any form, whether it’s brewed, bottled, or branded on merch.
📎 Summary:
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💥 Fergs Coffee™ expands into bottled water
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🧔 Retains iconic bearded/red glasses logo
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💧 Fergs Water™ targets health, wellness & design-conscious consumers
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🏋️♀️ Positioned for boutique retail and premium lifestyle appeal
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♻️ Sleek, recyclable, and on-brand