PHOTO: 📲 Trade Me Property has just dropped a brand-new feature that could transform the way Kiwis track their biggest investment – their home. FILE
🏡 What is the ‘My Homes’ Experience?
Trade Me has launched its ‘My Homes’ experience within the Trade Me Property app, designed to give everyday New Zealanders unprecedented, real-time insights into their local property market.
Gavin Lloyd, Trade Me Property Sales Director, said the feature is all about levelling the playing field for Kiwi homeowners.
💬 “We’re giving Kiwis access to the same kind of real-time information that, until now, hasn’t been readily available. It’s about empowering them to make smarter, more confident decisions,” said Lloyd.
📊 Key Features Homeowners Will Love
✔️ Buyer demand insights – see how many people are searching for homes like yours in your suburb.
✔️ Watchlist activity – discover how many buyers are eyeing up properties like yours.
✔️ Sales speed data – track how fast homes are selling nearby.
✔️ Comparable listings – instantly view properties like yours currently on the market.
✔️ Daily updates in-app – all from the palm of your hand.
📉 Closing the Property Information Gap
A recent Trade Me survey of 2,500 New Zealanders revealed:
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🏠 91% consider their home’s value a key part of their financial security.
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🤔 32% wonder about their home’s worth at least once a month.
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📆 15% think about it weekly.
Despite this, Lloyd said homeowners have had very little visibility into their biggest asset – until now.
💬 “People can track shares by the minute, even though that’s usually a smaller part of their portfolio. Yet their most valuable investment – their home – has been largely invisible. The ‘My Homes’ experience changes that.”
👀 Tapping Into the Kiwi ‘Nosy Neighbour’ Streak
Let’s be honest – Kiwis have been property obsessed for decades.
Trade Me’s survey found:
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65% of homeowners admit to looking up property values when they see a for sale or sold sign nearby.
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Talking about property prices is a regular part of Kiwi conversation.
💬 Lloyd said: “This tool not only satisfies that curiosity – it gives it real purpose by helping Kiwis make informed financial decisions.”
🚀 Why This Matters
With the new My Homes experience, Kiwi homeowners can now:
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Track their home value daily.
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Spot buyer trends in their suburb.
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Get ahead of the curve when considering selling.
Whether you’re thinking of selling, or just keeping tabs on your biggest asset, this feature is designed to put powerful insights directly into your hands.
📲 Kiwi homeowners can start using the new My Homes experience today by tracking their property in the Trade Me Property app.