PHOTO: Harcourts. FILE
Harcourts has declared the transition “one of the biggest rebrand moves” in its history, labeling it as “record-setting.”
Formerly known as LJ Hooker, the newly branded Harcourts Property Hub now employs 70 staff members across three offices, with plans to open two more within the next year.
Since its inception, the real estate group has sold 5,250 homes, averaging one home every 14 hours.
“We’re big now, and will only get bigger,” said co-director Dave Manby, who leads the operation alongside Raymond Pienaar.
Manby emphasized that Harcourts Property Hub will extend its footprint across Queensland, offering clients and agents broader territories, enhanced customer service, and continued support excellence.
Pienaar highlighted the substantial investment made to refurbish offices with cutting-edge technology, creating an environment that fosters productivity and innovation.
Beyond the rebranding and new locations, Manby and Pienaar plan to expand the Property Hub’s professional development opportunities.
“Harcourts Property Hub will provide top-class training events, a comprehensive award recognition program, and robust personal growth and development opportunities for its team,” Manby said.
The Property Hub will focus on the Gold Coast’s premium market segment, a move Harcourts CEO Adrian Knowles believes will mark “a new chapter” in the Gold Coast property sector.
“Queensland, particularly the Gold Coast, is home to some of Australia’s most sought-after real estate,” Knowles stated. “We’re thrilled to have a major operation like Harcourts Property Hub join our footprint in the Sunshine State, as they share our aspirations for long-term growth in a world where values are not just on the wall, but something we practise every day.”
“With Harcourts Property Hub, we are poised to redefine real estate delivery in Queensland and beyond,” added Knowles.
Greg Allan, CEO of Harcourts Queensland, expressed similar enthusiasm, stating: “In rebranding, Harcourts Property Hub signifies its readiness to tackle the challenges of an evolving market, capitalize on its storied legacy, and set new benchmarks of success in the Australian real estate industry.”