With Hugh Hefner gone, here’s the future for the Playboy Mansion

The death of Hugh Hefner leaves the future of the famed Playboy Mansion to a member of the business family that revived iconic US consumer brands from the Hostess Twinkie to Pabst Blue Ribbon beer.

J. Daren Metropoulos closed a US$100 million (NZ$138m) deal in August 2016 for the luxury Los Angeles property and often X-rated adult playground where Hefner and Playboy Bunnies mingled with the rich and famous – and others who wanted to be.

ROBERT GALBRAITH/REUTERS

Hugh Hefner with former girlfriends Barbi Benton, left, and Holly Madison at the Playboy Mansion in 2005.

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