STATEMENT:
After many years flying under the radar, One Agency, which started at zero in 2008, has emerged as the fastest growing real estate brand in both Australia and New Zealand.
Having opened 57 new businesses in 2016, the brand signed up twenty one new licenses in the first quarter this year, an all-time record, and March was the brand’s best-ever month. “The second quarter is already looking to be at least as productive,” commented founder and CEO, Paul Davies. “We’re an overnight success after 10 years!”.
One Agency was recently acknowledged in the BRW Fast 100 Awards as the 82 nd fastest growing business across the entire Australian economy and additionally, when ranked on the number of businesses, the brand is now Australia’s 8 th largest real estate group with over 150 businesses.
“It’s remarkable, given that some of our competition have been around for decades, and some over a hundred years,” says Mr. Davies. “We don’t take out full page adverts or advertise on national TV or radio, we just quietly get on with our job of offering agents and office-owners a better deal.”
“Everyone wants to ‘make more and keep more’ and with One Agency’s model that’s attainable, so agents are flocking to the opportunity,” added Mr Davies.
He said the growth has been mainly by word of mouth, with a constant stream of enquiry landing on the company’s doorstep.
“We don’t hunt out prospective members and we don’t offer financial incentives to join, which we know others do, we’re just a bloody good deal, open, transparent, straightforward and effective,” he says.
Head of Membership for Australasia, John Stewart commented, “Agents and office owners are just knocking down our door to join. We’re unable to place newcomers in many parts of Australia, and after only 18 months in NZ, the same is often true; many markets are full.” Each member has an allocated area or group of suburbs, where only one Licence can be issued.
”Typically the people the brand attracts fall into three categories,” says Stewart “Firstly, the agent who is currently employed and wants to stop sharing fees. Secondly, existing franchise businesses seeking relief from expensive franchise fees and operational restrictions, and thirdly, independent business-owners seeking a stronger local profile, better branding and tools, together with camaraderie and information sharing across the group.
Stewart reiterated his CEO’s growth prediction. “Given commitments already confirmed, we fully expect to see the first quarter’s record number of new appointments surpassed in this second quarter of 2017”
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For more information, high resolution images, or to arrange an interview with One Agency’s Founder & CEO, Paul Davies or Head of Australasian Membership, John Stewart, please contact: Susanne Mitchell | Real Media People | 0403 395 300 | social@realmediapeople.com.au