The Interviews

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est March 1, 2015

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Welcome to our page which features interviews with top real estate and property professionals in New Zealand and Australia.

Want to feature you… here? Flick us an email to info@propertynoisegroup.co.nz and we can have a chat.

 

Candice Cattell – Stone Real Estate Sydney – Interview Date: November, 2016

 

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A proud partner at Stone with 17 years of real estate experience to her name, sales consultant Candice Cattell is committed to exceeding her clients’ expectations. Candice has an exceptional track record for producing outstanding results, and one of her greatest assets is her intimate knowledge of the Northern Beaches market. Also paramount to her success are her meticulous attention to detail, drive and determination to achieve nothing less than the best for all of her clients. Specialising in the Manly beachfront area, Candice lives locally and knows the area like the inside of her own home. Her innate understanding of the local market provides a solid basis for her already finely tuned negotiation skills. Candice believes that her vendors and buyers deserve her undivided attention, which is exactly what they receive. As a result, she delights in an impressive auction clearance rate and a consistently expanding market share. A highly respected individual and a top-performing sales specialist, Candice has an honest and professional approach. She works with a dynamic team, ensuring exceptional service and constant communication for her clientele. In order to consistently achieve leading sale results, Candice focuses on correctly pricing a property based on thorough research and recent sales. She then ensures perfect presentation of the property and cleverly markets it to appeal to a wide range of potential buyers, employing a sales method that best suits the home and current conditions. Above all, Candice loves her work. She takes pride in her achievements, finds enjoyment in dealing with all of her clients and strives to provide a sales or purchasing experience unsurpassed by any other agent.

 

 

 

 


Sherelle Benson Company:  Harcourts – Takapuna. Interview Date: September, 2016

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How long have you been in real estate sales and what were you doing previously?

Since 1988. Started with Bentons which later became United Realty – then Ray White

Why real estate sales?

I just love people/selling/ business. We had sixteen Dive and Surf Shops across Auckland – and we closed them after the share market Crash of 87′

Why have you been successful?

I am consistent, determined and love what I do. A simple but effective formula.

Do you run a PA?

Yes I have always has a PA. My current PA is my daughter.

What advise would you give a real estate ROOKIE just starting out?

Look at the good agents in the office and listen/learn. Success leaves clues.

How to your manage your work/life balance?

I spend  a huge amount of time with my seven grandchildren and we always schedule regular holidays.

What changes/challenges do you see coming in the real estate industry?

I see allot of agents not learning and working negotiation skills – with the popularity of Auctions. So more than ever it is important to find a experienced negotiator as a realtor.

What part of the business is the most fun for you?

Achieving results for our clients – knowing that I/we had a real role to play in making something happen for them

Do you have a mentor/person of influence in your business?

No not these days – but I have worked alongside my husband for the last 12 years who is a great sounding board and vice versa.

END…………….

 

Erika Blank Company: Bayleys Whangarei  Interview Date: February 2016

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How long have you been in real estate sales and what were you doing previously?

Since September 2015 as a salesperson, prior to that I was a PA for my father. I came from the Banking industry and have a BCOM in Marketing from Otago University.

What advice would you give a real estate ROOKIE just starting out?

As one myself – I would suggest focusing on the stuff that works! Don’t get caught up in being busy because productive and busy are often two different things. Focus on giving great service, getting your clients the best results and your business will start to naturally grow from there.

How to your manage your work/life balance?

It is hard as I have a young daughter and don’t have the ability to work 70 hours a week like some. That has made me work smarter and forces me to take time off rather than just work, work, work.

What do you do for fun?

Yoga! Plus the usual friends and family stuff that is so important. Great beaches here too in Whangarei!

What changes/challenges do you see coming in the real estate industry?

That people can sell their home themselves. The ability to do this will only get easier as time goes on – so ensuring the industry keeps its point of difference in relation to sellers employing a skill based professional that can add value to their real estate asset is the key.

What part of the business is the most fun for you?

I really love the fact that no day is ever the same, I enjoy putting my marketing skills to use and interacting with different people all the time, whether it be holding open homes, negotiating or simply chatting to people about their home and the property market.  

Do you have a mentor/person of influence in your business?

My father and I work together on all of our listings, our skills complement each other and we work together really well.


Sarah Pearce   Location:  Auckland. Interview Date: November 2015

property expert Sarah Pearce, for story on new programme Save Our Home. SUPPLIED PHOTO NOT FOR SALE

 

Sarah Pearce is known to many of you for her successful career within the real estate industry over the past 12 years, the recipient of many awards, both national and international. The first 8 years saw her as a high profile top salesperson, with an extensive media presence, including co-presenting a prime time TV series as national Property Expert.

In 2011 Sarah left sales to accept a national executive role within the same brand where she looked after growth, new business acquisition, leadership development and a region of real estate offices… NOW … she is a professional speaker and an author!

How long have you been in the real estate industry?

12 years ago I started as a real estate salesperson. My father was a real estate agent when I was about 9 or 10 years old and later became a property developer. Olly Newland style! Certainly around the same time anyway. My first ever listing was one of Dad’s development properties.

Why real estate sales?

I went through a marriage split, hit the crossroads on what to do. My parents thought I would love real estate as a career and encouraged me to get started. They were right.

Why have you been successful?

I forget that it’s work. It is never just a job for me. I throw everything into whatever I do. As a real estate salesperson I did the same and I loved the challenge. Sounds like a cliche but I loved helping people.. still do.

Did you run a PA?

Yes by the end of my first year I had not just one – but 5 or 6 – including my (infinitely patient!) mother who worked directly for me. Effectively I very quickly created an EBU (Effective Business Unit) type of operation.

What advice would you give a real estate ROOKIE just starting out?

There are three things that create a successful salesperson: hard work, people skills and integrity. Each are vital. And if you don’t have the integrity piece, you won’t have a truly enduring career. Also, I would advise them that it’s never too early to begin quietly developing a “personal brand”. Also networking is so important – get in front of as many people as you can.

How do you your manage your work/life balance?

I have never been good at that. It’s always been a blurred line for me between work and life. Leaving my corporate role though and working for myself has helped me find that…

What do you do for fun?

Spend time with my partner and family. One of my sons and my ‘step-son’ are both in real estate so that makes for interesting family conversations! And these days I’m writing every spare minute. I have already started my second book and I have a number of fabulous woman in the real estate industry involved in it – it’s great fun but it’s top secret for now. You’ll be first to know, I promise 🙂

What changes/challenges do you see coming in the real estate industry?

Being relevant to their consumers. The industry runs the risk of falling prey to digital darwinism and becoming extinct. Approx 90% of the internet population now research a product, business or service online first before making a purchasing decision. That is compelling. How many of us in the industry are aware of this? While we are busy shining shoes, cleaning cars and signing off on print promotions, ready to meet our customers in “real life”, reality is that most of them have already “met” us first – online. How many of us are aware of our digital identities and are actively managing our all-important online reputations? This is what prompted me to write my first book. I am hoping that it helps create awareness and some education around this.

Do you have a mentor for your business?

I have had a series of people over the years -but the first was my Dad.

It really is so important to have a coach or mentor: someone you look up to, who understands you and can be a sounding board for challenges and cross-roads that you face in your career. And keep you accountable.

Education – what do you do to keep in touch with the changes in business/technology/real estate?

I read. Lots! And I am naturally fascinated by all the bells and whistles available in new technology so through sheer curiosity (trial and error!) I’m always learning on a practical level too. We all need to do that, especially those of us in business. Be curious. Be engaged. Get practically involved.

END.

See Sarah’s book here: www.sarahpearce.co.nz

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Cheryl Burgess Company:  Barfoot & Thompson. Location: Parnell Auckland. Interview Date: September 2015

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How long have you been in real estate sales and what were you doing previously?

Two years in sales, prior to that I was in Property Management and the hospitality industry.

Why real estate sales?

I was just ready for it. Mentally it was a big move going to commission only –  but worth it.

Why have you been successful?

I have a strategic plan and I work that. I get to work 7 – 730am each week day and I find that sets me up nicely for the day. I love what I do and the people I work for.

Do you run a PA?

No and I don’t intend to have one. I like to have control over what I do and the processes I have. That works for me.

What advise would you give a real estate ROOKIE just starting out?

Focus on a type of property or location and don’t be scared to do just that. I focus on Parnell and often refer out business in other locations so I can simply focus on my core trade area.

How to your manage your work/life balance?

I don’t do it that well to be honest. I try and not work evenings and that helps. A get away over Christmas/New Years which is a must.

What do you do for fun?

I try and get away during the week for at least one day a week. I love socialising!  

What changes/challenges do you see coming in the real estate industry?

It is more how we adapt to the changes in the market. I think fixed price marketing will become more prominent than it has been over the last few years.

What part of the business is the most fun for you?

Open Homes. I love doing them! Meeting the people and engaging with them is a fun part of the business.I feel it is an opportunity for me to show how I care.

Do you have a mentor/person of influence in your business?

No not really. I do have a strategic plan that I work to –  and that keeps me focused on what I need to do to reach my goals

END…………….

 

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