- Can’t beat ’em, join ’em? That’s how traditional broker Ben Schachter is responding to the rise of 100 percent real estate companies.
Schachter is broker at Signature International Real Estate in Boca Raton, and he’s also an investor in Realty One America, a startup that uses the 100 percent model to recruit agents. In exchange for a $99 monthly fee and a $99 transaction fee, Realty One America lets agents keep the entire commission.
Schachter argues that agents are better served by a full-service business model, one that charges agents more but provides support. Signature International Real Estate’s offerings include training sessions with Mike Ferry, a nationally known sales coach.
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