It’s funny sometimes when you look at a piece of research which on the face of it looks to be enlightening, providing as it does new facts and insight; but when dig a little deeper you discover that it merely reinforces known facts.
Such was the situation this week when Realestate.co.nz published a research study by Horizon Research of consumer expectations of buying and selling in the coming year. I was at first somewhat confused, as the report was completely buried in the monthly NZ Property Report. I was not sure that they had clearly thought through how they were presenting the data, however by tuning out the monthly stat charts the research data findings seem at first eye-opening.
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