PHOTO: Credit: C21 Australia Real Estate Facebook
A Facebook group of local savvy NYC women were perplexed at the ad’s connection with real estate
Recently, this C21 Australia Real Estate brand marketing image made some waves on Facebook. Almost immediately on a post, the comparison to the iconic image of Sharon Stone in Basic Instinct was noted.
I confess to having a past career in marketing and branding. So, I decided to do a little, informal market research. I was truly curious to hear what some non-real estate agents had to say about the ad and the message it conveyed to them.
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