PHOTO: Popular holiday destinations like the Gold Coast can be a mixed bag when it comes to investing, property industry experts say.

White sand, bath-temperature water and everlasting sunshine would be enough to make anyone fall in love with a place while on holidays. Maybe even drop a cool half a million on a new holiday home.

Unfortunately, investment experts say that can be a recipe for a making a suboptimal purchase, leading to high turnover rates for properties in holiday regions.

Propertyology’s Simon Pressley said the same things that make a holiday a fun and relaxing experience could make it a terrible place for buying an investment property.