PHOTO: Dollywood. FILE
After having just finished a decade of unparalleled growth, The Dollywood Company embarks on an ambitious investment strategy that will see the Smoky Mountain vacation destination invest more than half-a-billion dollars over the next 10 years across its properties.
Announced Thursday morning, one of the first projects in the campaign is the 302-room Dollywood’s HeartSong Lodge & Resort.
The new HeartSong Lodge, located adjacent to the much-heralded Dollywood’s DreamMore Resort and Spa, serves as the next element in the company’s thriving lodging business.
Set to open in 2023, the new property ushers in another period of tremendous growth for the company and for the entire Smoky Mountains region.
An artist’s rendering of the 302-room Dollywood’s HeartSong Lodge & Resort, a reimagined Smoky Mountain lodge features four-story, lantern-inspired windows in the resort’s welcoming atrium, epic indoor and outdoor pools that provide guests a refreshing escape in all seasons, and a picture-perfect outdoor cove with family gathering spaces, communal firepit and screened-in porch.
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