PHOTO: SUPPLIED Work has begun on a $200 million town centre in Ormiston, Auckland.

The rise of online shopping has influenced the look and feel of a new $200 million shopping mall being built in Auckland.

Ormiston, a south Auckland housing development that will house a population the size Gisbourne, has grown from nothing since work started in 2015.

Up to 700 homes will be built at the 19 hectare development, managed in partnership by Todd Property and Auckland Council redevelopment agency Panuku.