PHOTO: Social Media

Are you leveraging your social media spending in the right ways? Real estate professionals with the highest earnings know how to track the return-on-investment from their marketing dollars, especially when it comes to social media. If you want to be a top earner in today’s market, a strong social media strategy is something you can’t avoid.

If anyone knows the power of social media, it’s Mike Schulte, a Citi Habitats real estate agent from Queens. Last year, a client slid into his direct messages with a multimillion-dollar transaction. Schulte never met the guy, and still doesn’t know what he looks like.

“Every time we connected was through social,” says Schulte.

Schulte is one example of a growing trend in real estate: It’s impossible to ignore social media.



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