PHOTO: The Rila social media app takes makes the home buying, selling and renting less complicated. COURTESY OF RILA

Buying, selling, renting and listing a home is too complicated. Rila, a new mobile real estate app wants to flip that reality on its head.

Just launched, Rila makes this process as easy as Instagram—a platform that’s accessible, informative, interactive and viral. The responsive social media-based app offers a wide variety of crowdsourced, on-and-off-market listings while encouraging engagement, networking, and lifestyle matching.

On Rila, verified agents can list their open-house properties in mere minutes by uploading original photos, sharing content, and connecting buyers, sellers and renters—all for free. Any buyer who clicks on the post and contacts the agent who authored it, becomes a lead. Rila is hyped as “a lead-generating app for agents and consumers—where homes find you.”

Newly available in the IOS store (compatible with iPhone, iPad, and iPad touch), Rila goes millennial as a community-powered realty assistant. The app is 100% crowdsourced content. It has a social-inspired user interface, and enables unrestricted communication, posting and feedback by agents, buyers and sellers. It allows the community to collaborate, connect and control the conversation.