PHOTO: Kathy Ireland in a promo for Padlist. (Padlist image)

CHARLOTTE – Kathy Ireland, the former super model turned entrepreneur and media mogul, is providing real star power for Padlist, a Charlotte startup focusing on matching SeedInvest and landlords through use of artificial intelligence, drones and other local information.

Ireland, whose empire stretches across “fashion, fine jewelry, intimate apparel, skincare, accessories, weddings, home, office” and with a net worth estimated at several hundred million dollars, will serve as “Chief Editor and Ambassador” for Padlist. She also is a member of the startup’s advisory board.

On Monday, Padlist launched a capital raising effort, looking to raise $2 million through a mix of crowdfunding through online site SeedInvest. Padlist set minimum investments at $1,000.