PHOTO: Melbourne Storm

The Melbourne Storm are set to launch their own branded home loan service.

It is set to pioneer sporting clubs offering its members access to financial products.

The Storm is launching Storm Money in partnership with the private My Local Broker.

My Local Broker will be the funder of the loans. My Local Broker is owned by Gerry Ryan, a part-owner and director of the Storm.

The Storm will share commissions. The members will be offered deals from about 40 or so different loan providers.

Storm chief executive Dave Donaghy said the concept arose from a survey of the club’s 25,000 members this year about their financial priorities.