PHOTO: Ray White’s managing director Dan White

A Sydney property-tech startup with global potential has received a $3 million investment from Australia’s largest real estate agency Ray White.

Founded three years ago by serial internet entrepreneur Adam Rigby (pictured left), NurtureCloud helps agents spend less time on administrative tasks like call logging, diary and workflow management and paperwork.

The investment means Ray White’s agents will now have NurtureCloud’s technology at their disposal, while real-time information on different aspects of sales will be given to vendors.

Ray White’s managing director Dan White (pictured right) will become chairman of the startup, whose mobile-first platform he says will give agents a significant advantage in an industry that is poised to benefit from improved data-driven sales management.

“We are delighted to be investing in Adam and the NurtureCloud team, and their unique mobile-first end-to-end platform, developed over the past three years,” says White.