A major shift is coming to online property marketing in Australia — and it could completely change how homes are sold online 👀

From July 2026, realestate.com.au will begin showcasing:

🎥 Vertical property walkthrough videos
🎥 Lifestyle listing reels
🎥 Swipeable immersive property content

directly on the home screen of Australia’s #1 property app.

The move is expected to dramatically increase exposure for agents and listings while pushing the industry even further toward video-first marketing.

📱 PROPERTY MARKETING IS STARTING TO LOOK MORE LIKE INSTAGRAM & TIKTOK

The new feature introduces a continuous vertical video feed inside the realestate.com.au app — similar to how users already consume content on:

📲 Instagram Reels
📲 TikTok
📲 YouTube Shorts

Buyers will be able to scroll through personalised property videos directly from the app’s home screen.

The system will use:

🤖 AI-driven personalisation

to surface listings and content most relevant to individual users.

🚀 HUGE BOOST FOR AGENTS & PREMIUM LISTINGS

According to:

👤 Gerard Connell
Executive General Manager – Sales at REA Group

the feature is designed to help agents get listings in front of more serious buyers, faster.

The rollout will particularly benefit:

✔ Premiere+ listings
✔ Luxe listings
✔ Project Profiles
✔ Agent branding campaigns

🎥 VIDEO NOW BECOMING “MUST-HAVE” IN REAL ESTATE

Connell says immersive video is no longer optional for high-performing campaigns 👇

💬 “Immersive video is fast becoming a must-have for high-performing campaigns.”

REA says buyers are spending significantly more time engaging with video content compared to static images alone.

And the statistics are eye-opening 👀

📊 Listings with video receive:
🚨 43% MORE inspection requests

than listings without video.

🤳 SMARTPHONE VIDEOS NOW ENCOURAGED

Interestingly, REA says agents do not necessarily need expensive cinematic productions to succeed.

In fact, the platform is encouraging:

📱 Simple vertical smartphone walkthroughs

that feel more authentic and engaging.

Connell said low-edit, natural walkthrough videos can actually help:

✔ Build trust
✔ Improve authenticity
✔ Increase buyer engagement
✔ Generate more inspections

🏘️ BUYERS WANT TO “FEEL” THE PROPERTY EARLIER

REA says today’s buyers increasingly want a more immersive understanding of homes before attending inspections.

Video walkthroughs help buyers better understand:

✔ Layout flow
✔ Space
✔ Lighting
✔ Indoor-outdoor connection
✔ Lifestyle feel

before physically visiting the property.

🤖 AI NOW PLAYING A BIGGER ROLE IN PROPERTY SEARCH

The new video feed will also rely heavily on artificial intelligence.

REA’s AI systems will personalise property video recommendations based on:

📍 Search history
📍 Buyer behaviour
📍 Location preferences
📍 Property interests

This marks another major step toward AI-driven property discovery.

🏗️ REA INVESTING HEAVILY IN IMMERSIVE CONTENT

The company says it has already seen strong growth in native video engagement since launching its video hub in late 2025.

Now REA is doubling down further with:

✔ Property walkthrough reels
✔ Agent reels
✔ iGUIDE virtual tours
✔ Lifestyle video content
✔ Project showcase videos

The company is also training agents and content creators ahead of the July launch.

🇳🇿 WHAT THIS COULD MEAN FOR NZ REAL ESTATE

The changes are likely to be watched very closely by the New Zealand property industry 👀

Many NZ agencies are already heavily investing in:

🎥 Social media video
🎥 Listing walkthroughs
🎥 Personal branding
🎥 Drone content
🎥 Short-form property reels

The success of REA’s rollout could potentially influence platforms and marketing strategies across New Zealand as well.

📉 STATIC LISTINGS MAY BECOME LESS EFFECTIVE

The move also signals a broader trend in digital marketing:

📸 Static photos alone are no longer enough.

Consumers increasingly expect:

✔ Video-first experiences
✔ Mobile-optimised content
✔ Fast visual engagement
✔ Swipeable property discovery

particularly younger buyers entering the market.

🧠 REAL ESTATE AGENTS NOW BECOMING CONTENT CREATORS

The modern real estate agent is increasingly expected to function as:

🎤 Presenter
📱 Content creator
🎥 Video marketer
📈 Personal brand

—not just a salesperson.

This latest rollout reinforces how quickly the industry is evolving digitally.

🔥 THE BOTTOM LINE

REA Group’s new vertical video rollout could become one of the biggest shifts in online real estate marketing in years.

💥 Swipeable property reels
💥 AI-powered listing feeds
💥 Video-first campaigns
💥 More immersive buyer engagement
💥 Bigger exposure for agents

And as buyers increasingly consume property content like social media…

🎥 The future of real estate marketing may now officially be vertical video.

SEE HERE