Real estate agents

PHOTO: Real estate agents face pressures of trying to sell luxury properties in uncertain economic times, in markets saturated with high-end developments. (Photo: Unsplash)

For some property agents, building a social media profile or appearing on reality TV makes business sense. But do they risk their credibility in the process?

Fredrik Eklund, a property entrepreneur and real-estate TV star, was at his local grocery store a few weeks ago. Wearing a face mask and protective gloves, he fired up Blinding Lights by The Weeknd, then danced – while pushing his trolley past the fruit stand and gyrating in the jam aisle.


Monika Tu

How a broke foreign student is now one of Australia’s premier real estate agents


“People want a fun broker,” said the 43-year-old co-founder of luxury real estate brokerage Eklund Gomes Team, who lives in Los Angeles and is author of a book called The Sell: the Secrets of Selling Anything to Anyone.



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