PHOTO: Sue Mihakis-Tierney, mortgage broker and founder of RealYeti. TWITTER

Technology company RealYeti has quietly launched, with its founders hoping it can unleash a new wave of DIY house sales.

RealYeti is the brainchild of mortgage broker Sue Mihakis-Tierney and entrepreneur Andrew Harris.

It works on a fixed fee model, which is far cheaper than using a real estate agent, assuming private sellers using RealYeti’s services achieve comparable prices to professionally run sales.

Already somewhere in the region of 8-10 per cent of house sales are private, not including “sales” into family trusts, or by one family member to another.

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