PHOTO: Gumtree

As the leading real estate portal in Australia, REA is under siege from a host of challengers. The latest in our series of articles about potential disruptors focuses on Gumtree and how they are exploring the real estate scene and achieving success while doing so. Read on to find out how Gumtree is a threat to win some market share – and mind share – off REA.

The next Challenger in our series on potential threats and disruptors that could eat away at REA’s dominance in the Australian real estate portal scene is Gumtree.

Founded in London in the year 2000, Gumtree was originally designed as an online classifieds and community hub for ex-pat Aussies, Kiwis and South Africans. Since that time, Gumtree has become synonymous with the second-hand marketplace and has broadened the scope of its operations considerably, comfortably being ranked as one of the top 50 worldwide Classified Ad Platform Markets in 2019 by BusinessWire.