Most of us understand the appeal of social media as a way to connect with people. But for realtors, it can also be an extremely effective marketing tool — especially when marketing to millennials. Born between the years of 1981 and 1996, millennials are projected to overtake baby boomers as America’s largest generation. They’re slated to be the next drivers of economic force and likely comprise a large portion of the consumers who are now spending, on average, over five hours per day on their smartphones.
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