PHOTO: Technology adoption in the property industry

Australia’s on the precipice of a real shift towards technology adoption in the property industry and it’s set to revolutionise the consumer experience in the best kind of way, according to property management platform Yabonza.

According to Mark Trowell, Yabonza’s CEO and co-founder, there’s a real opportunity for technology in the property sector now that consumers are more willing and ready to engage with platforms thanks to the efficiencies they can, and do, offer.

“Before, it was a very reactive industry – everything from sales to management – it was a very reactive and slow moving industry, but now it’s around transparency, communication – and the tools coming out now that are being used in other industries are really paving the way for that now to be adapted into this industry,” he explained.

His co-founder, Heidi Guenther, is Yabonza’s COO and CMO and has compared the increasing adoption of technology in the property industry to online banking.  

“People were so used to going into branches,” she offered, commenting how people didn’t really trust the move to digital until they transacted a few times.

Once they had used such services several times over, “then the trust kind of came into it”.