PHOTO: Purplebricks

Purplebricks Australia has today unveiled an advertising campaign led by property expert Barry Du Bois, encouraging Australians to question the real estate industry’s ‘commission collecting’ model, which it argues has not changed for 30 years and is only in place to benefit agents.

Encompassing television commercials, digital banners and radio spots, the nationwide campaign challenges Australians to consider how they can get the best return when selling their home and whether real estate agents deserve to walk away with tens of thousands of dollars by taking a slice of the sale price, opposed to earning a fixed fee.