PHOTO: The Compass smart sign by brokers Mike & Marta

Mike Davis and Marta Maletz make up the real estate team of Mike and Marta at Compass Real Estate in New York.

Davis says that when he started in real estate fifteen years ago, print was the holy grail for selling New York City real estate.

“It was the NY Times Sunday Real Estate section and the Village Voice, and ten years ago, the top 10 brokerages started launching sophisticated-looking websites featuring a sale in the carousel display on the home page,” said Davis. “Five years ago, non-broker aggregator websites like Zillow became popular because they consolidated listings and today, information is literally back in the hands of the consumer.”