PHOTO: Ray White

Australasia’s largest real estate group, Ray White, and Sydney-based creative agency DO have partnered to launch a new brand campaign.

The campaign explores the Great Australian Dream, with Ray White helping Aussies as they seek out their property dreams and bring them to life.

The work is the epitome of Australiana, as it takes a light-hearted look at some of the idiosyncrasies of our great land with tongue firmly in cheek.

This is the first time Ray White has created a major brand campaign in its 116-year history. The campaign will launch nationally in cinemas and online on 15 September 2018.

The campaign aims to help the brand become synonymous with the property dreams of Australians – whatever they are.