Digital property portal and real-estate business Domain has launched a campaign stating “the ‘only place’ is a lonely place without the Australian property industry”.

Calling out one of its direct competitors REA – who ran a campaign stating it is the “only place” to advertise Australian property – Domain has “taken a stand” on the issue and launched a national advertising campaign directed at real estate agency partners.

The ad states: “Our competitor says it is the ‘only place’. We would never say we do Australian property alone.

“We work alongside more than 12,000 real estate agencies and millions of Australians to help with all of life’s property decision.

“Domain is proud to support agents and be part of a vibrant Australian property industry.”


REA Group