PHOTO: The legendary mortgage brand transforms into a full-service property powerhouse – and it’s coming for the entire market.
📅 July 23, 2025
📍 By Property Noise Australia Team
🧭 From Broker to Property Superpower: Aussie’s Next Big Move
Australia’s most trusted mortgage name is stepping into a bold new future. With the launch of its groundbreaking new brand platform and national campaign, “Find. Buy. Own.”, Aussie is officially evolving from a mortgage broker into a comprehensive property ecosystem.
And it’s not just a new look – this transformation comes with serious firepower, including:
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✅ Zero-cost listings for agents
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🔍 Over 100,000 live property listings
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📺 Massive multi-channel media push
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💡 A platform designed to rescue stuck buyers and sellers
Unlock 1.2 Million+ Aussie Business Contacts — No Subscriptions, No Limits
📈 Aussie for Agents: Listings with Zero VPA Costs? Yes, Really.
The backbone of this rebrand is the Aussie for Agents platform, offering free listings for agents — no vendor-paid advertising (VPA) required. This isn’t just a small perk — it’s a potential game-changer for agents, vendors, and buyers alike.
🗣️ Rhett Dallwitz, Aussie’s General Manager of Agent Services, says:
“Our significant investment and broad media reach in promoting Aussie’s Property Search will drive substantial exposure for agents’ properties… including off-market, pre-market and auction listings — all with zero VPA.”
📊 100,000+ Listings & a Market-Driven Mission
At the core of the new campaign is Aussie’s Property Search – already hosting over 100,000 listings from agents across Australia. This powerful engine underpins the “Find” phase of the campaign and has been heavily promoted through 15-second national TVCs, digital placements, outdoor media, radio, and streaming platforms.
The campaign has been carefully crafted to address a key consumer insight:
65% of Australian homeowners feel “stuck and unsure” about how to navigate the current property market.
🧠 The Message: You’re Not Alone — And You’re Not Stuck Forever
To tap into that emotional insight, Aussie’s campaign uses a striking visual metaphor: buyers and sellers trapped in quicksand, unable to move forward. The imagery is bold, memorable, and completely relatable in today’s economic climate.
🎯 Emily Lonsdale, Aussie’s General Manager of Growth, explains:
“Find. Buy. Own. tackles this inertia head-on. Aussie swoops in to help — a nod to our ‘we’ll save you’ legacy. This campaign empowers everyday Australians to take the next step, stress-free.”
🔄 Why It Matters: The Real Estate Game Just Changed
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🚫 No-cost listing = huge savings for sellers
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📣 Massive ad reach = better visibility for agents
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🤝 Integrated support = simplicity for overwhelmed homeowners
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🧭 One-stop solution = mortgages, listings, and property guidance, all in one place
🧵 Final Word:
Aussie’s Find. Buy. Own. campaign isn’t just a rebrand — it’s a market shift. By removing costs, reducing complexity, and repositioning itself as a digital-first property platform, Aussie is now in direct competition with the biggest names in Australian real estate.
For agents, it’s free exposure.
For homeowners, it’s a lifeline.
For the industry? It’s a wake-up call.
🖱️ Visit 👉 aussie.com.au/for-agents
and explore the future of real estate marketing.