Real Estate Agent News Finding success in TikTok’s untapped market for real estate agents PHOTO: The Agency Perth Property Partner Corey Adamson is staying ahead of competitors by using TikTok. Credit: Wachiwit/Getty Images. Staying ahead of the property market means […]
Property Noise Editorial Team 20 September 2021 • 2 min read
PHOTO: The Agency Perth Property Partner Corey Adamson is staying ahead of competitors by using TikTok. Credit: Wachiwit/Getty Images.
Staying ahead of the property market means real estate agents need to constantly pioneer new and creative ways to market their homes for sale. The Agency Perth Property Partner Corey Adamson is doing just that – but through TikTok .
The social media platform, which consists of short videos with a notoriously teenage-dominated audience, has now accounted for various home sales and appraisals for Mr Adamson, who originally used the platform to document his running.
Mr Adamson said he coined the idea of starting a real estate-based TikTok account close to two years ago when the platform was still new, after hearing about its potential on a US podcast.
“I found that there was a bit of a niche in real estate,” he said. “A lot of people ask me questions, wanting to see houses and how much they’re worth – especially in Western Australia – and it’s just kind of taken off since then.”
Mr Adamson’s TikTok account @coreytherealestateagent now has more than 15,000 followers and over 230,000 likes, with some videos reaching close to 400,000 views. His account has seen great traction with his audience yet, surprisingly, he is still one of the few real estate agents to make use of the platform.
A still from one of Mr Adamson’s videos. Credit: Supplied.READ MORE VIA THE WEST
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