PHOTO: Bayleys
Big news is breaking in the Waikato property world: EVES Real Estate is rebranding under the Bayleys name, marking a major shift in how property services will be delivered across the region.
📅 Key Dates to Know
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May 1, 2025 – EVES residential sales team transitions to Bayleys
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June 1, 2025 – Property management services follow suit
📍 Who’s Affected?
The rebrand affects EVES offices and teams across Hamilton and the greater Waikato region. The move brings EVES’ operations in line with Bayleys’ broad reach and full-service capabilities in commercial, residential, and lifestyle property.
💬 Why the Rebrand?
“Hamilton is a key strategic market for us—it’s one of the fastest-growing cities in New Zealand, but also one of the most competitive,” says Heath Young, CEO of Realty Group (the parent company of both EVES and Bayleys).
The strategy? To streamline operations and unify the brand experience for customers and sales teams alike.
🏢 What’s Changing?
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All 12 EVES branches will now operate under the Bayleys banner
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Four new Bayleys offices will open across Waikato
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A fifth office is planned to launch with the rebrand
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Bayleys Commercial & Property Services will relocate to EVES’ Victoria Street office in Hamilton
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Residential & Lifestyle Services will be based at Ulster Street
🔁 What’s Staying the Same?
There’ll be no closures, no layoffs, and no service interruptions. As Bayleys’ Director of Business Development Stephen Shale puts it:
“It’s a change in logos, not in service.”
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📈 Growth and Opportunity Ahead
EVES’ current residential head, Sean Foster, will stay on as Regional Manager with a renewed focus: increasing market share in the competitive Hamilton residential property space over the next five years.
“Hamilton is the most competitive marketplace in New Zealand,” Foster explains.
“After robust discussion, we decided to go all in on the Bayleys brand—it’s the best move for this region.”
💡 What It Means for Buyers & Sellers
This rebrand creates a one-stop shop for all property services in Waikato:
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✅ Residential sales
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✅ Lifestyle and country properties
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✅ Commercial real estate
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✅ Property management
For sellers, this means greater exposure. For buyers, a more streamlined, high-quality experience across all sectors of the market.
🤝 Looking Ahead
Both Shale and Foster say the move is about meeting local needs with a stronger, more cohesive brand. With trusted names now unified, Waikato’s property market is in for a more connected and competitive future.
Stay tuned—this is just the beginning of a bold new chapter for real estate in the region.