PHOTO: Domino’s Pizza. FILE
The recent liquidation of ten Domino’s Pizza stores owned by businessman Brandon Brooking underscores the mounting pressures facing New Zealand’s small business sector. With creditors owed over $2 million, Brooking’s franchise operations have become emblematic of the challenges confronting franchisees amid economic headwinds.
Brooking’s Domino’s outlets, including locations in Mt Eden, Takanini, St Heliers, and Te Rapa, began entering liquidation in October 2024. By February 2025, the number of liquidated companies had risen to ten. The whereabouts of Brooking remain unknown, adding uncertainty to the situation.
This collapse is not isolated. Domino’s Pizza Enterprises, the master franchisee for the brand in New Zealand, announced plans to close 205 underperforming stores globally, including four in Australia and New Zealand. The company reported a $22.2 million loss in the first half of the financial year, attributing it to restructuring costs and store closures.
The challenges faced by Brooking’s franchises reflect broader economic issues in New Zealand. Rising operational costs, labor shortages, and changing consumer behaviors have strained the hospitality sector. Additionally, increased scrutiny from the Inland Revenue Department has led to a rise in business liquidations, further exacerbating the difficulties for small business owners.
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As the economy continues to grapple with these challenges, the collapse of Brooking’s Domino’s franchises serves as a cautionary tale for other small business operators. It highlights the need for robust financial planning, adaptability, and support mechanisms to navigate the complex business landscape in New Zealand.