PHOTO: BigginScott Glen Waverley’s Richard in costume for the 5 Domino Court, Wheelers Hill, listing video. REALESTATE.COM.AU
Ronald McDonald Steals the Show in Melbourne’s Most Wholesome Real Estate Video Yet
🎬 When Real Estate Meets Ronald McDonald
In Melbourne’s world of bold and creative real estate marketing, BigginScott Glen Waverley has taken things to an entirely new level — by bringing Ronald McDonald himself into a house listing.
At 5 Domino Court, Wheelers Hill, agents Richard Qiu and Eric Liu stepped into bright yellow suits, red wigs, and clown shoes for a video that’s equal parts fun, family, and heart.
The video, directed by the agency’s charismatic leader Ming Xu, celebrates joy and community spirit while raising awareness for Ronald McDonald House Charities (RMHC) — proving that real estate can be meaningful as well as marketable.
Agents Richard Qiu, Ming Xu and Eric Liu
❤️ Why Ronald McDonald?
Xu’s inspiration came from learning that the home’s seller once owned two McDonald’s restaurants.
“McDonald’s represents happiness — and we wanted to bring that feeling into this home,” said Xu.
That happiness theme became the backbone of the campaign, turning a luxury property video into a feel-good story with a cause.
During open homes, visitors were greeted by the “Ronalds” themselves and given special RMHC socks, with proceeds helping families of sick children.
🧦 From Open Homes to Open Hearts
The agency purchased 60 pairs of Ronald McDonald House Charities socks to hand out at viewings — and they’ve already become a collector’s item among visitors.
“We considered giving out Happy Meals,” Xu laughed, “but we wanted to make the memory more meaningful — something that truly helps people.”
RMHC sells the socks to support ill children and their families, and BigginScott’s quirky initiative brought both smiles and donations into the mix.
The BigginScott team handing out Ronald McDonald House Charities’ (RMHC) socks to buyers who attend open house inspections.
🏡 Inside the “McHappy” Home at Wheelers Hill
Behind the clown suits and laughter lies a seriously impressive property.
The five-bedroom Hamptons-style home boasts:
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Three living areas and three bathrooms
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A light-filled designer kitchen with Smeg and SS Elba appliances
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A large entertainers’ deck, firepit, and landscaped outdoor area
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Ducted heating, evaporative cooling, and a remote double garage
Set on 728sqm in the golden mile of Wheelers Hill, it’s within walking distance of top schools, parks, and shopping centres — a dream for families seeking space and serenity.
🎥 Marketing with Heart — and a Sense of Humour
Known for his creativity, Ming Xu has previously produced property videos featuring Liam Neeson’s voice and even a matador bull chase, but this Ronald McDonald-themed shoot might just be his masterpiece.
“It’s not just about being different,” Xu said. “It’s about connection — helping people see that real estate is about families, stories, and community.”
He even directed the makeup session himself, joking that the agents had to “borrow red lipstick from their wives.”
🧠 Why This Campaign Works
In an era where attention spans are short, emotional storytelling and community ties are the secret sauce to viral success.
By blending fun visuals with charity, BigginScott Glen Waverley created an instantly shareable moment that not only markets a home — but strengthens brand trust and community goodwill.
🔑 The Takeaway
Real estate marketing doesn’t have to be dry or predictable.
With creativity, heart, and purpose, campaigns like The Ronald McDonald House Video show that selling homes can also mean spreading happiness and helping families in need.
And for the record? Buyers are truly McLoving it. 🍟🏠
SOURCE: REALESTATE.COM.AU