PHOTO: If an agent slashes their fee at the first hint of resistance, that’s a problem.
🏠 The real estate trap too many Aussies fall for
Australia’s housing market is already one of the most expensive in the world — and selling your home can be just as costly.
Between legal fees, marketing, and commission, the wrong real estate agent can cost you tens of thousands.
That’s why vendor advocate Alec Jenman, from Jenman Support, is warning sellers to look out for five major red flags when choosing an agent.
“Interviewing an agent is your first opportunity to see how they negotiate.
If they cave under pressure on their fee, what do you think they’ll do with your money?” — Alec Jenmanhttps://www.propertynoise.co.nz/the-most-comprehensive-nz-real-estate-agent-database-ever-compiled-order-now-august-2025/
💸 1. Discounted commissions – too good to be true?
If an agent slashes their fee at the first hint of resistance, that’s a problem.
Most agents take 2–3% commission, meaning a $1 million home could cost you $20,000–$30,000 in fees.
Jenman says:
“If they give their money away under just a moment of pressure, what do you think they’ll do when it comes to your money?”
The takeaway?
A good negotiator defends their commission — because they’ll defend your sale price too.
🧾 2. Hidden marketing fees – the silent profit drain
Australian homeowners pay some of the highest advertising costs in the world, often thousands just to list on major sites.
But that’s not where it ends.
Jenman has seen invoices padded with “extras” like:
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$300 admin fees
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$150 copywriting charges
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$200 translation costs
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$900 auctioneer fees — even when no auction takes place!
“Agents know sellers focus on the big online marketing cost, so they sneak smaller extras into the bill that add up fast.”
https://www.propertynoise.co.nz/unlock-1-2-million-aussie-business-contacts-no-subscriptions-no-limits/
⭐ 3. Unreliable reviews – the illusion of 5 stars
Not all reviews are created equal.
Jenman warns that some real estate review sites are “built by and for agents”, making it almost impossible to post a negative review.
✅ Better option: Google Reviews or direct word-of-mouth from past clients.
❌ Avoid: review platforms that feel too polished or one-sided.
💳 4. Third-party marketing finance – the hidden debt trap
If your agent offers a “pay later” marketing loan, tread carefully.
These schemes involve third-party lenders paying for marketing upfront, then charging the homeowner interest of around 7%.
While they’re pitched as a convenient option, Jenman says many sellers don’t realise they owe the money immediately — not after the sale.
“They pitch it as pay-later, giving the impression you only need to pay at the time of sale — which isn’t true.”
🧮 5. Upfront marketing fees – agents win even when you lose
Finally, beware of agents who charge marketing fees upfront, regardless of whether your home sells.
This creates a one-sided deal — where agents always win:
“If your home doesn’t sell, you gain nothing.
But the agent gains buyer leads, seller leads, and publicity. All leading to potential sales and money in their pocket.”https://www.propertynoise.co.nz/sponsored-unlock-the-power-of-the-new-zealand-real-estate-agents-database-over-17000-agents-agencies/
🧠 The bottom line
Before signing any listing agreement:
✅ Compare at least three agents.
✅ Ask for a full breakdown of all costs.
✅ Clarify when payments are due and what happens if the property doesn’t sell.
✅ Research reviews across multiple platforms.
✅ Choose negotiation skills over charm.
SOURCE: THE DAILY MAIL