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PHOTO: New data from the Real Estate Authority (REA) reveals a surge in the number of licensed real-estate professionals across New Zealand. FILE

📅 Published: November 2025
📍 Source: Real Estate Authority (REA)


📊 Data Shows a Sharp Rise in New Licences

New data from the Real Estate Authority (REA) reveals a surge in the number of licensed real-estate professionals across New Zealand.
This spike comes as higher unemployment pushes more New Zealanders to explore real estate as a career change or side income.

➡️ The REA licensing statistics (as of November 2025) show steady month-on-month growth in new salesperson and branch-manager registrations — a trend reflecting wider economic pressures.


💼 Career Pivots: From Redundancy to Real Estate

With job cuts and hiring freezes hitting multiple sectors, the property industry is attracting a new wave of professionals.
Real estate offers:

  • Low entry barriers (after licensing)

  • 💰 Potentially uncapped income

  • 🕒 Flexible hours and autonomy

For many, that combination makes it a natural pivot during uncertain times.

REA licensing statistics (3 November 2025)


📉 Unemployment Up — Agent Numbers Follow

New Zealand’s unemployment rate has been trending higher through 2025, and the timing correlates strongly with the uptick in REA registrations.
As traditional employment tightens, real-estate training providers report more enrolments, and agencies say applications from career-changers are rising.

💬 “We’ve noticed a definite increase in new agents entering the market — many from completely different professions,” one franchise owner told PropertyNoise.


⚖️ More Agents, More Competition

While the boom in licence numbers boosts sector vitality, it also means:

  • ⚔️ Increased competition for listings and clients

  • 💸 Pressure on commissions and agency splits

  • 📚 Greater need for mentoring and quality training

For clients, this surge means more choice — but also a need to choose experienced agents who understand market trends and compliance obligations.


🔍 What It Means for the Market

  • 📈 More practitioners could enhance buyer-seller service options

  • 🧩 Potential fragmentation as many new entrants test the market

  • 🏡 Heightened scrutiny from the REA to maintain professional standards

The regulator continues to remind agents of their legal and ethical obligations, even as numbers grow rapidly.


💡 Expert Insight: Labour Market Adapts

Economists see this trend as part of a broader labour-market adjustment, with workers seeking self-employment and commission-based roles amid layoffs and automation.

➡️ In short: Real estate is becoming a safety net career path.


🧠 What To Watch Next

  • 🎓 More demand for licensing courses

  • 🧾 Increased compliance monitoring

  • 🏢 Agencies becoming more selective in recruitment

  • 📉 Possible short-term oversupply of agents in slower housing markets


🧭 Bottom Line

The jump in real-estate agent licences across New Zealand reflects how economic uncertainty and higher unemployment are reshaping career pathways.
While competition intensifies, it also re-energises an industry that thrives on motivation, resilience, and results.

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