PHOTO: FOUNDIT is a first-of-its-kind platform. FILE
A bold new tech-powered real estate tool is here—and it’s changing the way homes are bought, sold, and matched in Australia.
💡 FOUNDIT—a new proptech platform led by former Domain executive Angus Ferguson and ex-fund manager Joel Tomaino—has officially launched, backed by $2 million in funding and growing nationwide support from elite property professionals.
This isn’t your typical disruptor. Instead, FOUNDIT is shaking up the status quo by working with real estate agents and buyer’s agents—not against them—to deliver faster, smarter, and more transparent property deals.
⚡ What Is FOUNDIT?
FOUNDIT is a first-of-its-kind platform combining:
-
📈 Real-time market data
-
🤝 A curated network of expert buyer’s agents
-
🧠 Built-in AI tech to match buyers to properties faster
-
🛠️ Tools that empower agents and streamline decision-making
“Buyers carry most of the risk in today’s market—but traditionally they’ve had the least support,” says co-founder Angus Ferguson.
“Our goal is simple: help people buy with confidence, faster—and help professionals scale smarter.”
🏡 Not Just for Buyers—Agents Win Too
While many proptech startups aim to replace real estate professionals, FOUNDIT’s mission is different: empower the professionals who know their market best.
Victorian buyer’s agent Lynda McNeill called it “the first platform that truly elevates the buyer’s agent model.” With exclusive data insights and a scalable system, agents can now spend less time chasing leads—and more time closing high-quality deals.
“It gives clients full visibility, better protection, and better results,” McNeill said.
📊 Why FOUNDIT Could Speed Up the Entire Market
Top real estate coach Josh Phegan believes FOUNDIT is a game-changer not just for buyers, but for sellers and agents too.
“These are highly educated, fast-moving buyers who can act with fewer conditions and greater certainty,” Phegan said.
“The speed and quality of transactions will improve, and these buyers are often sellers in the near future—it’s a win-win for everyone in the market.”
🚀 What’s Next?
-
National launch expected August 2025
-
Continued expansion of the buyer’s agent network
-
Increased backing from leading figures in real estate
-
Focus on enabling “next-gen” real estate professionals
Ferguson says the mission is clear: “We’re not here to disrupt. We’re here to deliver better deals, faster outcomes, and long-term value for everyone involved.”