PHOTO: White dynasty continues as leadership baton passes from Nell to fourth-generation heir. Paul White with Stephen Nell and Matt White. Supplied
In a move that blends heritage with fresh leadership, Ray White Rural and Livestock has appointed Matt White as its new Chief Executive Officer — marking a significant generational handover that keeps the power firmly in the family.
From July 1, Matt White steps up from his role as Managing Director to take the reins from Stephen Nell, who after eight years at the top, moves into a strategic new position as Executive Director.
And while the surname might sound familiar, this isn’t just another corporate shuffle — Matt White is the fourth-generation White to lead the company, and the son of industry stalwart Paul White, who founded Ray White Rural three decades ago.
“This is what I’ve been working towards for most of my career,” Matt said.
“It’s a great privilege to lead a company my father started. I don’t take it lightly.”https://www.propertynoise.co.nz/sponsored-unveiling-the-ultimate-australian-real-estate-agents-database-list-over-74000-verified-records-at-your-fingertips/
💼 Nell Steps Back, But Not Out
Stephen Nell has been the backbone of Ray White Rural and Livestock’s growth since taking over in 2017, spearheading a period of expansion, innovation, and deeper support for agents working across Australia’s vast agricultural heartland.
His next chapter as Executive Director will see him working directly with agents to secure large-scale listings and marketing campaigns — where his relationships, reputation and razor-sharp understanding of the rural sector remain unmatched.
“It’s been a privilege to lead this network,” Nell said.
“I’m proud of what we’ve built and excited to continue contributing in a focused, mentoring role.”
🌾 Rural Resilience in a Time of Challenge
This leadership transition couldn’t come at a more critical time. From flooding to drought, Australia’s rural communities are weathering the unpredictable blows of nature — and Ray White Rural is doubling down on its commitment to support.
With Matt White at the helm, the company is expected to continue growing its footprint while deepening its grassroots connections with farmers, landowners, and livestock operators.
Matt’s mix of corporate know-how and boots-on-the-ground experience — including owning and operating a Ray White franchise — gives him a uniquely well-rounded perspective.
🧬 It’s in the Blood
This is more than just a CEO announcement. It’s a signal that Ray White’s rural arm isn’t just surviving — it’s thriving under the steady hands of a family that has spent generations working the land and leading from the front.
Paul White, Chairman and proud dad, said:
“Stephen’s contribution has been transformative. We’re fortunate to retain his expertise. And with Matt stepping in, we know the legacy — and future — of this company is in safe hands.”
🚜 The Takeaway
In an industry often defined by its cycles, relationships and resilience, the appointment of Matt White is both symbolic and strategic. A generational shift. A nod to the past. And a bold step into the future.