Successful business woman looking happy

PHOTO: FILE

A new Ray White report has uncovered a powerful trend that’s reshaping the real estate industry across Australasia — the surge of part-time female real estate agents. 💼✨

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👠 More Women, More Flexibility

📊 Women now make up a growing share of agents completing four or fewer transactions a year.
👩 52.1% of female agents fall into this part-time category, compared to 👨 43.3% of men — a clear 8.8% gender gap across most regions.

🔍 Ray White Strategy Analyst Jordan Tormey led the report, highlighting a doubling of female entrants to the industry in 2024 alone.
🟨 The rise aligns with the momentum of the Leading Ladies of Real Estate initiative, which saw a 260% spike in participation since 2021.

🧩 Not All Part-Timers Are the Same

The research revealed two key groups:

  • 🍼 Developmental Part-Timers – First-year agents starting their real estate journey

    • 40.6% of female part-timers

    • 27.8% of male part-timers

  • 🌿 Lifestyle Part-Timers – Experienced agents choosing fewer transactions for personal or lifestyle reasons

    • 59.4% of female part-timers

    • 72.2% of male part-timers

💡 These insights suggest women are entering the industry differently, especially in the early career phase.

🧮 Industry-Wide Gender Snapshot

📌 According to ABS data:

  • 👩 Women = 48% of the real estate workforce overall

  • 👩 Sales agents = Only 34% female

  • 👨 Sales agents = 58.9% male

  • 🏘️ Property management = 67% female dominance

🎯 The gender balance varies significantly by role and region.

🌍 Location Matters

The report found that regional differences shape part-time trends:

  • Northern Territory & Victoria – Women 5.5% more likely to be part-time

  • Tasmania – Women 2.3% less likely to be part-time

  • Western Australia – Almost equal part-time rates across genders

🗺️ These stats emphasize the need for localised strategies, not one-size-fits-all solutions.

🤝 A New Era of Support & Strategy

Mr Tormey noted the value of flexibility, mentorship, and tailored support systems to boost agent retention and performance.

🔧 Agencies can improve engagement by supporting:

  • 🌱 Newcomers building a career

  • 🕰️ Lifestyle-focused professionals seeking balance

👩‍💻 Real estate is no longer just a full-time grind — it’s a flexible, entrepreneurial pathway that more women are embracing on their own terms.

📌 “This Isn’t Just a Trend — It’s the Future of Real Estate.”

– Jordan Tormey, Ray White Strategy Analyst