PHOTO:  Hey Google

True or false: top producers do the most business, and therefore have the most clients and the most referrals, so they get Googled the most and they also have the most reviews.

At Homesnap, our assumption last year was that the above statement was true. But now, after validating and managing more than 12,000 Google Business Profiles for real estate agents, we can confidently admit that we were wrong.

Luckily, this is good news for real estate agents across the US! No matter what volume of business a real estate agent does, he or she has the potential to appear in Google search results above their competitors.

There are two secrets to this equation.

Secret 1: Maintain an actively managed Google business profile