PHOTO: Ryan Serhant. NY Post
Ryan Serhant began his first day in the real estate business on September 15, 2008 – the same day that Lehman Brothers filed for bankruptcy in the wake of the subprime mortgage collapse. He is now one of the most successful brokers in the world, with agents under his leadership in New York City, Los Angeles, Miami and the Hamptons.
Ryan now has a course called “Sell it like Serhant”. Here are seven tips that Ryan swears by, even if you are just starting out as a real estate agent.
Step 1: Work for free as an intern
Ryan says you need to find the best real estate agent in your neighbourhood and work for them for free.
Being an intern probably means you will do a lot of things you don’t like such as getting coffee, shredding paper, getting dry cleaning – you know the drill.
But if you do the job well, Ryan says it’s going to give you an opportunity first-hand to see if real estate is really for you. And if you do a good job as an intern, you should have a ready-made position in a team with a top performer.
Step 2: Get licensed
Ryans second tip is to get your real estate license. Ryan’s tip is to ask whoever you just did your internship with where they got their real estate license and go to the same place (assuming it’s in the state/territory you want to sell in).
Ryan recommends studying with a buddy so you can keep each other accountable on your learning journey.
Step 3: Join a team
Ryan says he worked by himself when he started out, and he didn’t really know what to do. But he also says he’s seen a lot of people working on their own who end up quitting; ie real estate can be a lonely business.
Once again, if you did step one, Ryan says that a mentor is your easiest way into a team that has all the resources, knowledge and know-how to be your continuing education after you get your license.
Step 4: Build your sphere of influence
There are two separate ways Ryan says you should build your ‘sphere’; firstly your warm sphere (eg your Mum, Dad other family members, school buddies, Facebook friends, IG followers) because it’s likely your first clients will come from that warm sphere of influence.
The second sphere is your cold sphere. Ryan explains these are people you meet on the street, in the coffee shop, in the community.
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