Raine & Horne

PHOTO: Raine & Horne 

Raine & Horne has officially launched its much-anticipated national brand campaign, “Part of the Landscape.” Executive Chairman Angus Raine highlighted that the update seeks to unify the company’s key brands, reinforcing its presence in the real estate market.

The campaign, unveiled alongside the first phase of Raine & Horne’s Australasian brand refresh, integrates cutting-edge generative AI technology. This allows the brand’s iconic Ampersand to appear creatively across Australia’s diverse real estate landscapes, from urban skyscrapers to natural wonders, emphasizing the company’s deep connection to the Australian property market.

As part of the ongoing campaign, Raine & Horne aims to boost brand awareness just in time for the peak spring selling season, which has seen a 19% surge in property appraisals across the country in July. With listings rising significantly, Raine noted that the market is poised for a strong season.

“This exciting campaign couldn’t come at a better time,” said Raine, “and we’re excited to push the boundaries of marketing by positioning our Ampersand in iconic locations, engaging customers in dynamic ways.”

The brand refresh, set to roll out through 2024, focuses on a sleek, sophisticated look, combining the historic gold Ampersand with a contemporary charcoal and white color scheme. Raine & Horne’s Head of Network, Mindy Powell-Hodges, stated that the refresh underscores the company’s innovation and adaptability in a competitive industry, ensuring Raine & Horne remains at the forefront of real estate.

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The refresh also signals a shift in Raine & Horne’s approach to integrating its Residential, Commercial, and Rural services under a unified vision, enhancing the customer experience while honoring the brand’s 141-year heritage.