In the digital age, where attention spans are fleeting and trends evolve rapidly, real estate agents worldwide are constantly seeking innovative ways to engage with potential buyers and sellers. Enter TikTok, the wildly popular social media platform known for its short-form video content. While often associated with dance challenges and comedic skits, TikTok has emerged as a powerful tool for businesses to connect with their audience, and New Zealand real estate agents are not lagging behind in harnessing its potential.

Real Estate ICON joins TikTok sensation to hand out some solid advice | WATCH

In New Zealand, where the real estate market is dynamic and competitive, agents are turning to TikTok to showcase properties, share market insights, and establish themselves as trusted authorities in the industry. By embracing TikTok, these agents are not only reaching a younger demographic but also providing valuable information to the broader public interested in the property market.


Definitely negotiate those rates, ive been getting very sharp rates for my clients in the last week or so – only for 20% deposit/equity #firsthome #nz #property #mortgage #kiwi #aus #newzealand #rent #Home #auckland

♬ Yasashi – CXSPER

One of the key advantages of TikTok is its ability to deliver bite-sized, visually engaging content that captures viewers’ attention within seconds. Real estate agents in New Zealand are leveraging this feature to showcase properties through virtual tours, highlighting key features, and providing insights into the local community. These short videos offer a glimpse into the lifestyle associated with each property, making them more relatable and appealing to prospective buyers.

The KIWI real estate agents killing it on TikTok | WATCH

Moreover, TikTok’s algorithm prioritizes content based on user interests and engagement, allowing agents to reach a wider audience beyond their immediate network. By using relevant hashtags and creative storytelling techniques, real estate agents can increase the visibility of their videos and attract potential clients who may not have found them through traditional marketing channels.


Has this major bank lost the plot? ANZ thinks the OCR could hit 7%, but that’s like saying I might win the lottery – not very likely. They also said home loan rates could drop and house prices could rise quicker than we thought. What do you reckon? Comment your thoughts below ???? #nz #newzealand #nzbank #interestrates #property #nzproperty #nzhomes

♬ original sound – OpesPartners – OpesPartners

In addition to property showcases, New Zealand real estate agents are using TikTok to share valuable market insights and tips for buyers and sellers. From discussing market trends and forecasts to offering advice on property investment, these agents are positioning themselves as knowledgeable resources for anyone interested in the local property market. By providing valuable information in an easily digestible format, they are building trust and credibility with their audience, ultimately leading to more leads and referrals.


Day in the life as a Realestate Agent in NZ ???? #realestate #nz #house #sell #buy #taupo #tauponewzealand #newzealand #realestateagent #2024

♬ Confidence (sped up – full song) – Ocean Alley

Furthermore, TikTok’s interactive features, such as live streams and Q&A sessions, allow real estate agents to engage directly with their audience in real-time. This level of engagement not only fosters a sense of community but also allows agents to address questions and concerns promptly, establishing themselves as accessible and reliable professionals.


Lets go on a journey together as I become your live guide to the real estate industry in 2024! #informednotinfluenced #therightagentnz #realestatenz #realtoroftiktok #housing #newzealand #fyp #foryourpage

♬ original sound – Monique MacKay-The Right Agent

For other real estate agents looking to replicate this success, the key lies in authenticity and creativity. By showcasing their unique personality and expertise, agents can create content that resonates with their audience and sets them apart from the competition. Whether it’s sharing behind-the-scenes glimpses of the buying process or offering practical tips for home staging, there are countless opportunities to leverage TikTok for business growth.


Photography day as a 20 something year old real estate agent in New Zealand???? ???? #realestate #wellington #kapiti #wellingtonrealestateagent

♬ original sound – Zoe Degotardi Properties


Always on the run busy agents#newzealand #reslestateagent #milliondollarslistings #realestateagentlifestyle #auckland#tanyakwasza #gettingready

♬ original sound – Tanya Kwasza


Rent is going to skyrocket! #newzealand #firsthome #kiwisaver #nzfirsthome #nzmortgage #homeloan #asb #anz #nzmortgage #interestrate #kiwibuild #mortgagebroker #mortgageadviser #mortgagebrokernz #mortgageadvisernz #bnz #mortgageadvice #CapCut

♬ Halloween ・ cute horror song – PeriTune