PHOTO: Instagram

The real estate industry is fast-paced, and you’ve to stay up-to-date with the trends. If you’re a real estate agent, it’s important to learn the latest marketing techniques and integrate them into your business strategy.

Influencer marketing on Instagram has emerged as a powerful marketing tool over the last few years.  In real estate, realtors partner with influencers to increase brand awareness and conversions among a specific target audience.

Real estate agents have also turned into influencers by sharing their expertise with audiences. This attracts traffic to their websites and helps them close more deals.

Influencer Marketing in Numbers

A recent marketing report says influencer marketing is set to grow to a 5-10 billion dollar industryby 2020.  Another report shows Google searches for influencer marketing grew 1500% over 3 years. The same report says Instagram usage grew 10x over 5 years.

The explosion of Instagram usage has made it an incredible tool for influencer marketers. 1 billion people use Instagram every month, and more than 500 million of them use the platform every day.