PHOTO: Sydney

With the rise of technology, property data seems more overwhelming than ever before, which ultimately presents a challenge for investors in every stage of their journey. How can they maximise resources and ultimately benefit from them over the long term?

CoreLogic Australia’s head of Australian research Eliza Owen said that property research involves more than crunching numbers. In fact, a critical part of studying the property landscape is looking at economic fundamentals such as employment, gross domestic product and the performance of various industries.

Ultimately, this information forms foundations for how the property market could move over a period of time, according to her.

Due to the many different factors to consider, data could understandably be confusing for most.

However, Ms Owen said that, in order to make smart decisions and maximise the use of data points, property investors simply must learn to contextualise data within an individual area over a long period of time.

By doing so, she was able to determine the great opportunities across Sydney, which is currently in recovery after experiencing continuous declines over the past months as a result of various financial and socioeconomic factors, including interest rates, the federal election and serviceability restrictions.

She explained: “A good example of that is, when Sydney investors ask, ‘Where should I buy?’, we look at growth patterns across Sydney and, essentially, we see the same growth pattern that will play out across the whole metropolitan area.”

“Yes, it’ll be to different extents, but what will happen, in general, is you’ll get the start of a cycle happening close towards the CBD and the eastern suburbs. Then, the growth or the decline, it will ripple out across the rest of the city.

“So, when we’ve got people saying, ‘Where should I buy? Where’s the next hot growth spot?’, I’d say, personally, my opinion is any foothold you can get in the Sydney metropolitan will enjoy the kind of flow over effects of whatever’s happening in the cycle at that time.”

Think decades, not minutes

When researching property investment, the expert advised investors to think long term.