PHOTO: Zed Nasheet. FILE
The world of real estate has changed — and today’s high-profile agents aren’t just selling houses, they’re selling themselves.Forget dusty open homes and plain suits — now it’s all about luxury cars, white-hot smiles, and Instagram-worthy showmanship.
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📈 KPMG Australia reports:
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🇦🇺 Number of real estate agents up 30% in the last decade — nearly 109,000 in 2024.
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🚜 Farmers? Down 13% to fewer than 145,000.
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💼 It’s a fiercely competitive market, fuelled by reality TV fame on shows like Luxe Listings Sydney, The Block, and Listing Melbourne.
🚀 Case Study #1 — Amir Jahan: Selling Homes with Supercars
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📍 Sydney agent known for bullet-proof quiff, blinding white teeth & diamond watch
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💡 Marketing trick: Parked $1M worth of luxury supercars outside a modest home in Hinchinbrook
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🎥 Filmed a Fast & Furious-style promo video
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🎯 Result: Sold for $1.46M — a street record
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🗣 “The cars are my bait… they lure the buyer through the front door.”
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💵 Case Study #2 — Zed Nasheet: The $100 Note Business Card
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📍 Melbourne star of Listing Melbourne
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📇 Business cards feature his face on a $100 bill
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🚗 Loves flashy cars, luxury lifestyle, and high-octane energy
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🗣 “I married my job… adversity drives me to succeed.”
🔑 Key Takeaways from the New-Gen Agent Playbook
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✅ Personal branding is everything
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✅ Luxury lifestyle = marketing tool
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✅ Stand out, or get left behind
📢 Love them or hate them — these agents know how to get noticed, close deals, and cash commission cheques.
💬 What do you think? Is this next-level marketing or too much hype?
SOURCE: SMH