PHOTO: Gavin Rubinstein, founder of Sydney-based luxury property agency The Rubinstein Group (TRG). FILE
TRG’s Next Chapter: International Expansion on the Horizon
🔑 What’s Going On?
Gavin Rubinstein, founder of Sydney-based luxury property agency The Rubinstein Group (TRG), is preparing to launch his firm’s first international office as part of a broader global expansion strategy. Elite Agent
While much of TRG’s operations are rooted in Sydney’s top-end eastern suburbs (Woollahra, Rose Bay, Hunters Hill) – Ray White+1 – the next phase is clear: taking TRG beyond Australia’s borders.
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📈 Why This Matters
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Brand Evolution. TRG has built a strong luxury positioning domestically; going international raises its profile and opens access to a broader pool of high-net-worth clients.
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Market Opportunity. High-end global property investors and cross-border buyers increasingly seek established brand names. TRG’s move taps into that demand.
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Competitive Differentiator. Many agencies operate regionally; TRG’s global ambition provides a unique point of difference in the Australian luxury market.
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Talent Attraction & Retention. International reach helps the agency attract agents who want global exposure, not just local.
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📍 Key Details & Strategy
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The international expansion is already underway, according to Rubinstein. Elite Agent
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Domestically, TRG is focused on recruitment, including a stronger representation of high-performing women agents. Elite Agent
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The brand has been resetting over recent years – from founding in 2019, major growth 2022-23, and now gearing up for global scaling. propertynoise.co.nz+1
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Rubinstein emphasises that strategy isn’t accidental: “Every single thing I do in business is 100 per cent strategic.” Elite Agent
🧠 Insights from Gavin
“When you compare Australia to markets like New York or London, you notice there are far more high-performing female salespeople… In Australia, we just don’t have that same depth, and I think that’s a real gap.” — Gavin Rubinstein Elite Agent
“We’re not in the business of creating replicas … don’t try to be me; it won’t work. The people who thrive here are the ones who lean into who they really are.” Elite Agent
These remarks reflect a leadership style built on authenticity, internal culture and global ambition.
🎯 What to Watch For
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Which city or region will TRG open its first international office in? Many luxury property brands target London, New York or Dubai for expansion.
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How will TRG adapt its business model abroad? Cultural nuance, legal frameworks and marketing strategies differ widely by country.
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Will TRG form partnerships or stand alone internationally? A joint-venture or affiliate model could be faster.
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How will recruitment and team structure evolve? International presence often demands specialist local talent and global coordination.
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What will be the measurable success criteria? Deals closed, brand recognition, listings volume and profitability overseas.
📌 Bottom Line
Gavin Rubinstein’s TRG is entering a bold new phase. After dominating Sydney’s luxury market, the agency’s upcoming international expansion marks a shift from strong domestic contender to global player. For clients, competitors and agents alike, the message is clear: TRG is scaling up — and doing so with strategy, culture and ambition firmly in place.
Would you like me to pull together recommended visual assets, such as an infographic of TRG’s growth timeline or a global expansion map?
