PHOTO: Dan White, Ray White. FILE
🔍 What Happened?
The national agency Ray White Group has indefinitely stood down one of its real-estate agents, Andrew Dimashki, after antisemitic social-media comments made a year ago resurfaced. The Australian Jewish News+1
The comments — posted while Dimashki worked at a different office — included language describing Jewish people as “money hungry” and “child-murdering [pig]” in reference to a sacred site. The Australian Jewish News+1
Ray White’s Managing Director, Dan White, said the incident “prompted important discussions within the company.” The Australian Jewish News
📌 Why It Matters
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For the firm, the matter became urgent when the comments were shared publicly by the Australian Jewish Association via Instagram, triggering reputational risk. The Australian Jewish News
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For the industry, this is a reminder real-estate agencies must actively manage agent conduct and brand association — especially in the age of social media.
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For consumers, particularly from minority communities, the case raises trust issues: clients want confidence agents adhere to respectful and professional standards.
🧭 What the Agency is Saying
Dan White commented:
“Obviously I was disgusted when I saw it. … The fact that … our name was being associated with such disgusting comments.” The Australian Jewish News
He confirmed the post included the Ray White logo after the fact, even though it was not part of the original content.
The firm says it is reviewing its policies on agent social-media behaviour, brand-usage safeguards, and diversity training moving forward.
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⚠️ Wider Industry Implications
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Real-estate firms increasingly face scrutiny beyond transactions — including agent values, cultural competence, and social-media footprint.
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With consumer trust fragile in many markets, even isolated events can trigger major brand damage.
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Training and supervision of agents may need to expand to cover ethics, bias awareness, and online conduct.
🔍 What to Watch For
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Will Ray White publish the outcome of its internal investigation or disciplinary action?
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Will there be industry-wide guidelines developed for agent social-media behaviour and brand-logo usage?
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Will consumers demand clearer transparent disclosures about agent affiliations, backgrounds and values?
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Could regulatory bodies increase oversight of real-estate professional conduct beyond traditional transaction-focused rules?
✅ Bottom Line
The standing down of Andrew Dimashki by Ray White is more than an individual agent misstep — it underscores how real-estate professionals operate in a larger social and brand context today. For agencies, remaining proactive about values, conduct and public reputation is no longer optional.
