PHOTO: Jake Paul Drops Over $66 Million NZD on Iconic 5,653-Acre Sporting Estate. Jake Paul & Jutta Leerdam. MARCA
Professional boxer and influencer Jake Paul has just made one of the boldest moves of his career — but this time, it’s not in the boxing ring. The 28-year-old social media star has reportedly purchased the legendary Southlands property in Bainbridge, Georgia for a jaw-dropping $39 million USD (approximately $66.5 million NZD).
The Southlands ranch is considered one of America’s most iconic sporting estates, offering unrivalled hunting, fishing, and outdoor luxury on a vast 5,653-acre landscape bordering the eastern shores of Lake Seminole.
💬 “It’s Been My Dream For 15 Years” – Jake Paul Gets His Ranch
Speaking on The Iced Coffee Hour podcast in June 2025, Paul revealed that owning a ranch has been a personal goal for over a decade:
“It’s kind of been my dream and why I work so hard… It was a little bit bigger than what I wanted, but when I got there, I was like, ‘I have to buy this.’”
Originally listed for $42.5 million USD, Paul was able to secure the sprawling property for $3.5 million under asking — a major coup considering the estate’s long history and prestige.
🌿 What’s Included in the Southlands Estate?
Southlands is the definition of a sportsman’s paradise. The property features:
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✅ 5,653 acres of prime wilderness
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✅ A 20-acre freshwater fishing pond
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✅ A 30-acre duck hunting pond
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✅ World-class bobwhite quail, turkey, and whitetail deer hunting
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✅ A legacy dating back to 1937, with conservation roots linked to Herbert Stoddard
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✅ Historic stewardship by International Paper, once used as a flagship estate
It’s a property steeped in heritage, ecological importance, and elite sporting access — now in the hands of one of the world’s most talked-about digital personalities.
SIPPLIED: John Kohler & Associates
🎥 From YouTube to Real Estate Royalty
Jake Paul’s fame began with viral YouTube content, but over the past five years, he’s become an entertainment powerhouse. He co-stars with his brother Logan Paul on the new reality show Paul American, and made global headlines when he defeated boxing legend Mike Tyson in November 2024.
That match reportedly netted Paul $40 million USD, more than enough to fund his dream ranch.
💬 What the Experts Say: “The Most Important Kind of Wealth”
Jon Kohler, a recognised expert in high-value American plantation and sporting properties, called Southlands one of “America’s crown jewels”, both for its ecological legacy and lifestyle appeal:
“The financial value is huge — but the real wealth is in the memories, lifestyle, and experiences it will create. That’s what Southlands offers Jake Paul and his circle.”
In a Facebook announcement, Kohler praised Paul’s commitment to conservation and highlighted the property’s transformation from a corporate holding into a deeply personal retreat.
🌍 What This Means for Global Property Trends
While Jake Paul’s purchase is making headlines in the US, it speaks to a broader trend in high-net-worth property investment: wealthy individuals investing in vast lifestyle estates with long-term conservation and legacy potential.
This echoes moves seen in New Zealand and Australia, where rural properties are increasingly viewed not just as homes — but as multi-generational, wealth-preserving ecosystems.
🧭 Final Word
Whether you love him or loathe him, Jake Paul’s latest move signals a new chapter in celebrity real estate: less flash, more heritage and land-based legacy. Southlands isn’t just a flex — it’s a fortress.
Stay tuned as Property Noise NZ continues to follow high-profile property moves across the globe, bringing the most extraordinary real estate stories back home to Kiwi shores.