PHOTO: Mr Potato, the Adelaide-born fast-food chain celebrated for its “healthy” loaded potatoes, has officially entered liquidation. Miss Universe entrant Jess Davis. INSIDE SMALL BUSINESS
💥 From Spud Sensation to Sudden Shutdown
Mr Potato, the Adelaide-born fast-food chain celebrated for its “healthy” loaded potatoes, has officially entered liquidation. Founded in 2018 by Miss Universe finalist Jess Davis and former NBL player Tyson Hoffman (aka Tyson Finau), the brand once boasted 13 locations nationwide. However, a $151,000 tax debt to the Australian Taxation Office (ATO) has led to its downfall. Phil Robinson of Deloitte has been appointed as the liquidator following a swift court decision on July 4, 2025.
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💔 Franchisees Left in the Lurch
Former franchisees have come forward with harrowing accounts of financial devastation. Amy Kelly, who operated two Queensland outlets, revealed she never turned a profit and now faces bankruptcy. “I became quite anxious, just really not myself,” she shared, highlighting the emotional toll of the business’s collapse.
Another franchisee, Allie Burns of Luxury Projects, claims she’s owed approximately $55,000 for store fit-outs. “Pay your bills, that’s all I’m asking,” Burns stated, emphasizing the financial strain caused by unpaid debts.
Mr Potato, soley directed by Miss Universe entrant Jess Davis (right), who founded the chain with husband Tyson Hoffman (right)
Mr Potato has spent most of this year on a food truck tour across Australia
Mr Potato has spent most of this year on a food truck tour across Australia
Davis and Hoffman
🏖️ Controversial Pivot to Luxury Resort
Amid the franchise’s decline, Davis and Hoffman announced plans for a $4 million eco-resort in Tonga, seeking $50,000 investments from the public. This move sparked outrage among struggling franchisees, who felt abandoned. The couple’s social media accounts and the resort’s fundraising page have since been taken down.
📉 A Cautionary Tale for Aspiring Entrepreneurs
The rapid rise and fall of Mr Potato serve as a stark reminder of the risks associated with franchising. While the brand expanded quickly, underlying financial and operational issues were overlooked. The founders’ shift in focus to a luxury resort, amid the franchise’s struggles, further underscores the importance of transparency and accountability in business ventures.
Note: This article is based on publicly available information and aims to provide an overview of the events surrounding Mr Potato’s liquidation. For those affected, seeking legal and financial advice is recommended.
SOURCE: THE DAILY MAIL